One of the main
things I learned from our overview of webinars last week was that there are
many things that can go wrong in a webinar! There are the myriad technical
issues, such as the BlueJeans fiasco in class where PowerPoint would not sync
with our screens and we would be redirected out of the session. As other
classmates mentioned in their webinar watching experiences, sometimes the
presentations would just be bad. The presenters misrepresent their content or
they do not include images to capture attention, for example. In my opinion,
most of these issues can be overcome by repeated practice, knowing the needs of
your audience, and embedded expertise on the subject at hand. I guess I will
know for sure during our webinars next week!
Speaking of our
webinar project, I am happy I have a partner instead of doing it alone. Taking
turns moderating and presenting is not only a relief in terms of handling responsibility,
but it also gives you better vantage points of how webinars are conducted and
how they serve their audience. If I was presenting the whole time, I might be
unaware of an extensive conversation in the chat box, meaning I could be
missing out on the questions my audience has or the key points of the presentation
that capture their interest the most. Shutting yourself off to any one part of
this webinar instructional experience does a disservice to your own
professional development, as either experience of presenter or moderator
informs how your instruction adapts and evolves for future teaching.
For this week, we
were tasked with finding social media influencers in Library Land and identify
whether they have a professional presence on at least two platforms. Fortunately, I found this task to be quite
easy due to my creepy, yet ingenious, networking habit of logging people I meet
at conferences or internships into a spreadsheet. I picked around five people
from this spreadsheet and found some of the social media platforms they use to
share their professional knowledge. Twitter, no surprise, was the most common
platform that these influencers used to talk about librarianship or user
experience research. LinkedIn was also a common platform, but I do not find it
useful in the sense of learning professional expertise because LinkedIn is more
of a platform where the point is to be on it rather than generate meaningful
content, much like Facebook. I think what surprised me was seeing how many of
these influencers connected to their Pinterest pages, which not only documented
Library Land fascinations but also their own personal hobbies or pop culture
obsessions. I am not sure how powerful Pinterest is as a networking tool, but
it does nicely blend the personal and the professional in a tasteful way. It
made me wonder how these influencers portray themselves depending on the
platform and whether a following on a certain platform leads to more
opportunities than others. Overall, I would say this exercise helped me
understand how influence can be defined and re-defined on different platforms
as well as reiterate how vital a social media presence is in order to stay
professionally relevant within our respective occupations.