Tuesday, January 24, 2017

3. Revolutionary Making? DIY Innovation and the Modern Mode of Production

            I was never really the type of kid to take my toys apart. I had always felt overly cautious with my possessions, worried that one wrong move might damage a belonging that could never be replaced. This feeling translated to disposable objects too, like pens, as I distinctly remember taking ballpoint pens apart in elementary and middle school and feeling guilty if I lost a spring or some other essential part. That’s why it was a bit of a stressful and strange experience for me to take apart the Mattel plastic train. Unscrewing the bottom of the plastic carriages and spewing out the wired guts of the train’s power supply even felt a bit sacrilegious, but I also felt giddy discovering the source of the toy’s operation, as I gained a new understanding of how intricate and complicated a children’s toy could be.
            The class discussion centered on ideas of knowing the origins of a made object and the maker movement more generally. Being able to determine where an object came from and how it was assembled was a fascinating way to approach this lesson via a hands-on activity, whereas formal research is the typical method. I have learned right away that a central tenet of making is that “un-making” is the quickest way to learn how to actually make the object you are striving for. Tracing the object’s history and knowing how it was assembled reveals key questions about modern labor, especially the fact that many of our toys were made abroad in countries like China. Our last discussion in class on the short film/commercial “American Maker” reflected on this predicament, as the role of outsourcing in the manufacturing industry has resonated in our times with the rise of Donald Trump. Are Americans really making anymore? From the latest Dougherty reading, the answer appears to be yes, but in astonishingly different ways.
            Dougherty’s book essentially tells the stories of makers he met in the Bay Area  from all walks of life, and one story that really captured my attention was the designing process for the Nomiku. Creating a simple, cheap sous vide machine was an amazingly complicated and expensive process, as the traditional design process for a consumer product was bypassed entirely. The process reflects Dougherty’s assertion that the “twenty-first century is seeing networks mostly replacing markets, social capital being more important than financial capital, and the ownership of goods becoming less important than access to those goods.” [1] Using the makers’ social presence to jumpstart their crowdfunding Kickstarter campaign and being lax about ownership rights  generated both benefits and drawbacks, as it allowed them more freedom in their design process but left them vulnerable to setbacks from cutthroat competition and angry funders who did not yet see a product. One of the most interesting aspects of this project is that the makers invested heavily in getting their product made in Shenzhen, China, an emerging innovation hub, which contrasted with the strictly American identity of making and makers that we discussed last class. The fact that this DIY project was being prototyped in the United States but manufactured in China reveals that capitalistic production is not so easily subverted when cheap labor is necessary. Tracing the origins of this object made me reflect on the use of design and making for product motives, as I questioned, “Is it truly possibly to revolutionize production when profit is a possible motive?” I wish Doughery had focused on innovative maker-inspired projects that set its sights on social good, rather than profit. To that end, profiling something like Liz Gerber’s “Design for America” [2] would be fascinating look into how making, innovation, and the subversion of the typical production process can lead to productive and revolutionary social change.
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[1] Dougherty, Dale (with Ariane Conrad). Free to Make: How the Maker Movement is Changing Our Schools, Our Jobs, and Our Minds. (Berkeley, CA: North Atlantic Books, 2016), p. 64.

[2] http://designforamerica.com/

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